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A silver MacBook Air from above, open on a pale blue desk
Audio
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Transcribing audio

Okay, no intro. Open on the lid, say it is the thinnest one I have held, then keyboard, then battery.

A MacBook Air open on a pale blue ledge against a curved wall
Shot list

Hook: the thinnest MacBook I have held. Lid, keyboard, then the screen at night. End on: which would you keep?

A plan for shoot day

MacBook Pro review
Hooks and script
Unboxing

Project space

Everything kept in one place.

A MacBook Air open on a pale blue ledge against a curved wall
A silver MacBook Air from above, open on a pale blue desk
0:12 / 0:30

Script

Hook: this is the thinnest MacBook I have ever held.

Close-up on the lid, slow unboxing, then three things I love. Keep it under 30 seconds.

Audio
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Transcribing audio

Move the launch to Thursday and send the final deck round by Monday morning.

Voiceover

Map every scene

Pull everything together.

What did we shoot yesterday?

Six shots: the box, a lid close-up, the keyboard, the screen at night and two next to the old model.

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Writing script…Wrote a 30-second script

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