Land the direction the first time.

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Ai in Design 2026

Salmon and lilac melted together, with the role tags cropped in at the edges. Keep the title block solid black so it still reads as a thumbnail.

#FD8868Salmon

Ai in Design report

Inspiration to Execution.

An espresso in a glass on a white saucer, on deep green

A deep red coffee bag printed Based Shake

Two friends with iced coffees at a red cafe table

#5D7546Dingley

#4C6439Chalet Green

Brand guidelines

Client brief

Brand direction

Bold, warm and a little loud. Brick red on deep green, never pastel. The bag should read from across the shop. Keep the type chunky and the photos close.

Kickoff call

Send the moodboard by Friday
Pick two type pairings
Mock up the bag in both colours
Shoot the espresso on green
Book the review call

Store inspiration

Drop cool images, videos, and colours.

Coffee shoot

Green backdrop

Beans spilled loose across deep green card. Hard side light, long shadows, nothing tidy. Every bag shot should feel this rich.

Coffee beans spilled across deep green card in hard side light

Warm, rich and close up. The beans do the talking and the green holds it together.

Shot list

Beans poured straight from the bag.
The espresso on the same green card.
One wide shot of the whole bag range.

Green backdrop

Beans spilled loose across deep green card. Hard side light, long shadows, nothing tidy. Every bag shot should feel this rich.

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Client briefLink copied

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